HLN 2022
September 2nd, 2022
We were looking forward to finally meeting again after 2 years. This year, we had managed to arrange another great venue, namely: The Beurs van Berlage.
A strong programme was put together this year where knowledge sharing and networking took centre stage. Of course, the Hotel speech was not missing either.
A total of over 200 General Managers, Hotel Managers, Hotel Owners, CEOs, COOs, Regional Directors/Regional Directors of Operations attended.
Programme
programme
14:30 - 15:00 |Reception
15:00 - 17:00 |Programme
Business as (un)usual, the future of travel
- Odete Pimenta da Silva - Managing Director NATM- Bas Gerressen - Director KLM Netherlands
- HLN Start-up Pitch powered by ABN AMRO
- The Hotel speech by a well-known Dutch comedian
17:00 - 19:00 | Walking Network Dinner
19:00 - 01:00 | Hotelvrijmibo XL
Speakers
Odete Pimenta da Silva
MANAGING DIRECTOR NATM
Odete Pimenta da Silva was appointed Managing Director of the Dutch Association for Travel Management, or NATM for short, in May 2014. Meanwhile, she has been working within the field of corporate HR and project and travel management for more than 30 years. In her career, Odete has held various middle management positions at various companies, including several international publishing houses. In the years 2002 to 2014, she worked as HR Business Partner/Travel Manager at Headquarters level at Sanoma Media. In this position, she was responsible for Headquarters staff and Top 300 senior management. Her career path has allowed her to develop a passion and vision for business travel, both from a corporate management and travel manager perspective. Driven by a special interest in the challenges related to people in the workplace, in her view the most important asset of any company, the changing role of travel management and the challenges of technological evolution, she is passionate about taking the role of the travel manager to the next strategic level.
At European level, Odete represents NATM at BT4Europe and GBTA Europe. BT4Europe is a newly established network for business travel associations within Europe focused on lobbying the EU from the perspective of business travellers and travel managers. NATM is one of the co-founders. Since 2009, NATM has been GBTA Europe's exclusive partner for the Netherlands, giving NATM members access to a global network of 28,000 travel professionals and 125,000 members.
Bas Gerressen
Managing director KLM Netherlands
Bas Gerressen is Director KLM Netherlands since October 2021 and responsible for commercial and operational activities in the Benelux, Caribbean part of the Dutch Kingdom & Suriname. This does not include operational activities at the Schiphol hub.
Bas graduated from TU Delft in 1997 as a hydraulic engineer and worked briefly within this field. He started as a management trainee at KLM in 1999 and over the past 22 years he has held various management positions, mainly within the commercial division. During his career, he has been posted to several countries such as the United Arab Emirates, China and the United States.
Bas (49) is married and has three children.
In his keynote address for the ‘Hotel Leaders Network - 2022’, he will elaborate on the evolution in travel demand and how the past COVID period has changed the travel behaviour of both business and leisure travellers.
HLN Start-up Pitch
Powered by ABN Amro
The hotel industry is facing higher energy and food prices. In addition, staff shortages are challenging. In every threat there is also an opportunity, agrees ABN AMRO. For that reason, three highly promising start-ups focusing on the hotel industry present themselves.
Which of these innovative start-ups do you think is the best? Ask them critical questions and cast your vote at the HLN Start-up Pitch on 2 September.
Sharon Reijmers
Head of Sales & Marketing Orbisk
Sharon Reijmers is head of Sales & Marketing at Orbisk. After 12 years working for Unilever Food Solutions in various commercial roles, she made the switch from the corporate world to a sustainable startup last year. Orbisk is a promising startup with a solution against food waste. Sustainability was also always a passion of hers within Unilever: ‘It gives a lot of energy to be involved in the startup of a company with which we can make a huge positive impact worldwide. With Orbisk, we offer a concrete solution against one of the biggest challenges worldwide, namely food waste,’ says Sharon.
Christel Schuurman
Co-Founder & Technical Director Please ask m
Christel has always been interested in technology. How it changes both our own lives and business.
With all the technological possibilities available, Christel sees a great challenge in making the MICE industry more efficient. After she joined the company, Postillion Hotels' Michiel project was converted to the SaaS solution Please ask m.
As co-founder and technical manager of Please ask m, she is responsible for the further development of the application and AI of the cloud solution m. A product that is dedicated to increasing the Banquet Sales employee's job happiness.
Marloes van Heteren
CEO Solarix
Marloes van Heteren studied architecture at Delft University of Technology. Because of the many sustainability assignments, Marloes became increasingly surprised by the lack of sustainable techniques and materials that can also be seen. While there are so many possibilities. This prompted her to start investing in beautiful sustainable facade panels herself, thus contributing to the energy transition in the built environment.
In 2016, she joined forces with artist and product designer Reinier Bosch and founded Solarix. The company was born out of a shared ambition to make the world a lot more sustainable and use design to do so. This allows them to make the best use of their expertise and make energy generation an integral part of the (re)design strategy of buildings.
With Solarix, we design and supply coloured solar panels that can be fully integrated into energy-generating facades.
The Hotelrede
The Hotelrede is an annually recurring element in which a famous Dutch person shares an outsider's view of the hotel industry to stimulate and inspire.
This year the Hotel speech is in the hands of none other than Martijn Koning. You may know this comedian from one of his many solo shows in theatres or from his TV appearances. It would be cuter if you have NOT yet seen him anywhere. Martijn Koning does not like sitting on his lazy ass, in fact he does not have one. He prefers to thunder on, through current affairs and everyday life.
To shake it off, and make fun of it. Where is the Hotelrede in better hands than with someone who doesn't know either, but makes you laugh out loud....?
Location
Beurs van Berlage
The Beurs van Berlage exudes history and character. In 1903 it was already a bustling trading place and today it is a 'one in a million' conference location in the warm heart of Amsterdam. High quality and service, an impressive atmosphere and excellent facilities are central. A bustling location that one will not soon forget!
Hotspot since 1903
The Beurs van Berlage has been an international hotspot with charm since 1903. A building of grandeur. But also 'the place to be' in the soul of Amsterdam where special things happen every day. World-class events, fairs, expositions and conferences.
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